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Live Insights - AI-Powered Audience Intelligence

Smarter entertainment, powered by real audience data.

We use AI-led insight to analyse guest demographics, behaviours, and engagement patterns, helping you programme the right entertainment, for the right audience, at the right time.

From cruise ships to resorts, our approach helps increase participation, improve guest satisfaction, and drive incremental onboard and onsite revenue.

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Exclusive to Live Business Group, Live Insights

Our proprietary platform, Live Insights, has been developed specifically for our partners, combining real-world operational expertise with AI-led analysis.

It's not an off-the-shelf solution. It's a continuously evolving system, shaped by live environments, real audiences, and measurable performance outcomes.

We've invested in building our own platform which allows us to understand your audience and continuously improve performance over time. We haven't simply adopted generic AI tools, we have specifically developed our own platform for this industry, that our clients directly benefit from.

“We’re not trying to replace creative judgement — we’re enhancing it. We use data and AI to understand what your guests actually respond to, and then shape the programme around that.” It’s a mix of structured data analysis, pattern recognition, and predictive modelling — applied specifically to entertainment and guest experience. The value isn’t the technology itself, it’s how we apply it in your environment.”

Mark Dixon & Dan Lock

What Live Insights Delivers

Predict Performance — Identify which activities and formats will resonate most with your specific guest demographic.
Optimise Programming — Shape daily and weekly schedules based on real audience behaviour, not guesswork.
Understand Your Audience — Build a clearer picture of guest demographics, engagement trends, and preferences.
Increase Engagement — Drive higher participation across entertainment, activities, and guest experiences.
Enhance Guest Satisfaction — Align programming more closely with guest expectations to improve overall scores.
Unlock Revenue Opportunities — Support increased onboard and onsite spend through better-targeted experiences.

How It Works

Live Insights works by collecting, analysing, and learning from audience data to improve decision-making around entertainment and guest experience.

We combine multiple data inputs from across your operation, including:

Guest demographics (age, nationality, family vs adult mix)
Booking and occupancy data
Activity and show attendance
Spend patterns (where available)
Feedback scores and surveys

This data is processed to identify patterns, trends, and correlations, for example, which shows perform best with specific audience types, when engagement is highest across the day or week, what drives participation vs low turnout, and the differences between family-heavy and adult-heavy sailings or stays.

The platform allows this to happen continuously and at scale, rather than relying on manual reporting or instinct.

What It Produces

Instead of raw data, clients receive clear and actionable insights:

Recommended entertainment schedules based on guest mix
Predictions on which activities will perform best
Identification of underperforming time slots or formats
Audience segmentation — who engages with what
Trend tracking across multiple sailings, seasons, or locations

What Makes Live Insights Different

Built specifically for cruise, hotel, and leisure environments
Informed by years of Live Business Group operational data and experience
Continuously refined across multiple clients, regions, and audience types
Not an off-the-shelf tool — tailored to each partner's guest profile
Designed in collaboration with our operational teams and technology partners, built around real-world environments, not theoretical data models