PRIVACY POLICY

Live Business Group Ltd Last updated: May 2026

1. Who We Are

Live Business Group Ltd ("Live Business", "we", "us", "our") is a company registered in England and Wales. Our registered office is at The Hub (Unit 3), 55 Gorst Road, London, NW10 6LS.

We are the data controller for the personal information we collect and process through this website and in the course of our business activities.

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at info@livebusiness.co.uk.

2. What Information We Collect

We may collect and process the following types of personal data:

Information you provide directly:

Name, job title and company name
Email address and telephone number
Industry sector and business requirements
Any information you include in messages sent via our contact forms
CV, showreel links and performance information submitted through our careers and auditions form
Payment information where applicable (processed securely — we do not store card details)

Information collected automatically:

IP address and browser type
Pages visited and time spent on our website
Referring website or search terms used to find us
Cookie data (see Section 7)

3. How We Use Your Information

We use the personal data we collect for the following purposes:

To respond to enquiries submitted via our contact and discovery call forms
To process applications from performers, entertainers and technical crew
To send you our capability deck or other requested resources
To keep you informed about relevant services, vacancies and news — where you have given consent
To manage existing client and partner relationships
To improve our website and user experience
To comply with our legal and regulatory obligations as members of The Agents' Association

We will only use your personal data for the purpose for which it was collected, unless we reasonably consider that we need to use it for another reason that is compatible with the original purpose.

4. Legal Basis for Processing

We process your personal data on the following legal grounds:

Contract: Where processing is necessary to fulfil a contract with you or to take steps at your request before entering into a contract
Legitimate interests: Where processing is necessary for our legitimate business interests, such as responding to enquiries and managing client relationships, and those interests are not overridden by your rights
Consent: Where you have given us clear consent to contact you for marketing purposes or to store your details for future recruitment opportunities
Legal obligation: Where processing is necessary to comply with a legal obligation

5. How Long We Keep Your Data

We retain personal data only for as long as necessary for the purposes for which it was collected:

General enquiries: Up to 2 years from the date of last contact
Talent and performer applications: Up to 18 months from the date of submission, unless a contract is entered into
Client and partner records: For the duration of the relationship and up to 7 years thereafter, in accordance with our legal and financial obligations
Website analytics: As determined by our analytics provider's data retention settings

6. Who We Share Your Data With

We do not sell your personal data to third parties. We may share your data with:

Service providers who assist us in operating our website and business (such as our website platform provider, email service providers and cloud storage services), who are bound by confidentiality obligations
Our clients — where sharing is necessary to facilitate a talent placement or partnership, and only with your knowledge
Professional advisers including solicitors, accountants and insurers, where necessary
Regulatory authorities where required by law

All third parties we work with are required to respect the security of your personal data and to treat it in accordance with applicable data protection law.

7. Cookies

Our website uses cookies to improve your browsing experience and to help us understand how visitors use our site.

Essential cookies are necessary for the website to function and cannot be disabled.

Analytics cookies help us understand how visitors interact with our website. We use this information in aggregate form to improve our content and user experience.

Marketing cookies may be used to show you relevant content and advertisements. These are only set with your consent.

You can manage your cookie preferences at any time using the cookie settings panel on our website. For more information, please see our Cookie Policy.

8. Your Rights

Under UK data protection law, you have the following rights in relation to your personal data:

Right of access — to request a copy of the personal data we hold about you
Right to rectification — to ask us to correct inaccurate or incomplete data
Right to erasure — to ask us to delete your personal data in certain circumstances
Right to restrict processing — to ask us to limit how we use your data
Right to data portability — to receive your data in a structured, machine-readable format
Right to object — to object to our processing of your data where we rely on legitimate interests
Right to withdraw consent — where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at info@livebusiness.co.uk. We will respond to all legitimate requests within one month.

9. Data Security

We take the security of your personal data seriously and have implemented appropriate technical and organisational measures to protect it against unauthorised access, loss, destruction or alteration.

Our website is hosted on Wix, which maintains industry-standard security practices. Where we transmit personal data electronically, we use appropriate encryption and secure protocols.

10. International Transfers

Live Business operates globally and some of our service providers may process data outside the United Kingdom. Where personal data is transferred outside the UK, we ensure that appropriate safeguards are in place in accordance with UK data protection law.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The date at the top of this page indicates when the policy was last updated. We encourage you to review this page periodically.

12. Contact & Complaints

For any questions about this Privacy Policy or to exercise your data protection rights, please contact us:

✉️ info@livebusiness.co.uk 📍 The Hub (Unit 3), 55 Gorst Road, London, NW10 6LS 📞 +44 (0) 207 385 2050

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection supervisory authority, at ico.org.uk.