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11+
YEARS OF GROWTH
40+
Global Partners
50+
Head Office Team
15+
Industries Served
10,000+
Entertainers Recruited
The Reason
Families Choose
You Again.
Holiday parks live or die by their entertainment offering. Families don't just choose a holiday park for the accommodation or the facilities — they choose it for how much fun their children will have and how much they'll be able to relax. Entertainment is one of the primary decision drivers, one of the most-discussed aspects of the holiday and one of the biggest factors in whether a family returns next year.
The holiday park entertainment market is highly competitive. The parks that stand out are those with genuinely original characters, memorable shows, well-designed activity programmes and entertaining teams that guests — children especially — fall in love with. The parks that struggle are those treating entertainment as a commodity to be procured at the lowest cost.
Live Business creates entertainment programmes that genuinely make the difference — for families, for park operators and for the bottom line.
04
Seasonal Programming Needs to Stay Fresh
Many holiday park guests return year after year. They need to see something new — new shows, new characters, new events — to maintain excitement and justify the repeat booking. Keeping the programme fresh without constantly rebuilding it from scratch requires creative expertise and careful planning.
02
Daytime Programming Is Often Underdeveloped
Evening shows get most of the attention — but it's the daytime activity programme that keeps families engaged and on-park throughout the day. Poorly designed daytime programming drives guests off-park and reduces spend. Well-designed programming does the opposite.
03
Entertainment Team Quality Varies Enormously
The quality of the entertainment team — their energy, professionalism, ability to engage children and willingness to go the extra mile — defines the guest experience more than any show or character. Recruiting, training and managing this team to a consistent standard across a full season is one of the most challenging aspects of holiday park operations.
01
Generic Characters Don't Build Guest Loyalty
Characters that guests haven't seen before and won't see anywhere else create genuine emotional attachment — and give families a reason to come back. Licensed characters from third-party IP can feel corporate and disconnected from your brand. Original characters, owned by you, build lasting loyalty.
Daytime Programming Is Often Underdeveloped
Live Business creates complete family entertainment ecosystems for holiday parks — from original character IP and animated content through to live shows, daytime activity programmes, seasonal events and full entertainment team recruitment, training and management.
Our holiday park clients include Sandbay Holiday Park and Lapland UK. We have experience designing programmes for parks of all sizes and formats — from small independent operators to large multi-park groups — and our approach is always tailored to the specific brand, guest profile and commercial objectives of each client.
Our in-house animation, illustration and character creation teams work alongside our production and recruitment specialists to deliver programmes that genuinely set your park apart — and keep families coming back season after season.
"THE CHARACTER PROGRAMME LIVE BUSINESS CREATED FOR US HAS COMPLETELY TRANSFORMED HOW OUR GUESTS TALK ABOUT THEIR STAYS. IT'S BECOME THE THING FAMILIES MENTION FIRST WHEN THEY RECOMMEND US TO FRIENDS."
Operations Director — Holiday Park Partner
Common Questions
Frequently Asked Questions
Can you create original characters specifically for our park brand?
Absolutely — original IP creation is one of our core capabilities. We create characters from scratch that are entirely owned by your brand, developed to reflect your park's personality and designed to work across live performance, animation, merchandise and digital touchpoints.
Do you manage the entertainment team throughout the season, or just recruit them?
We manage the full employment lifecycle — auditions, contracts, pre-season training, in-season performance management and end-of-season debrief. We don't just place staff and disappear; we actively manage quality throughout the entire season.
Can you design seasonal events as well as the core entertainment programme?
Yes — seasonal events (Halloween, Christmas, Easter, themed weekends) are an important part of any holiday park entertainment strategy. We design and deliver seasonal event programmes that add excitement and give families additional reasons to book specific dates.
Get in Touch
Start the
Conversation.
Tell us about your brand, your guests and your entertainment ambitions. We'll come back to you within one working day.
Email: info@livebusiness.co.uk
Phone: +44 (0) 207 385 2050
Address: Live Business Group Ltd, The Hub (Unit 3), 55 Gorst Road,
London, NW10 6LS