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11+
YEARS OF GROWTH
40+
Global Partners
50+
Head Office Team
15+
Industries Served
10,000+
Entertainers Recruited
Where Every
Great Show Begins
Every world-class entertainment programme starts with a great idea — and the expertise to turn it into reality. At Live Business, concept design isn't a bolt-on. It's the creative foundation that shapes everything from your headline show to your daytime activities, your IP characters to your digital guest experiences. We've been doing this since 1989, and no two concepts we've created have ever looked the same.
Bespoke Concepts
Built Around
Your Brand.
Generic entertainment packages don't cut it in today's competitive travel and hospitality market. Your guests have more options than ever — and their expectations are higher. A concept that genuinely reflects your brand, your destination, and your audience is no longer a luxury. It's a necessity.
Our Entertainment Concept Design service is the creative engine that powers everything else we do. Before a single costume is made, a show is cast, or a set is built, we invest time in truly understanding what makes your brand unique — and what your guests are looking for. The result is an entertainment strategy and creative direction that feels authentic, inspired, and entirely yours.
We work closely with your team throughout the process, from initial discovery to final creative sign-off, ensuring that every concept we develop is not just exciting on paper — but operationally deliverable and commercially sound.
05
Feasibility & Commercial Planning
Great concepts must also work operationally and commercially. We assess budgets, venue constraints, crew requirements and scheduling to ensure your concept is deliverable at the quality promised.
04
Programme Scheduling
We design the complete guest entertainment journey — from morning activities to headline evening shows — ensuring variety, pacing and maximum guest engagement throughout the day.
03
Creative Concept Development
Full creative briefs for shows, entertainment programmes, IP, seasonal events and themed experiences — all developed from scratch, always bespoke.
02
Brand Immersion
We spend time understanding your brand values, tone of voice, guest demographics and commercial objectives before a single concept is sketched.
01
Entertainment Audits
We assess your existing entertainment offering against guest expectations, industry benchmarks and competitive landscape to identify exactly where the opportunities lie.
Our Concept Design Process
From first conversation to final creative brief — a structured approach that delivers results every time.
Discovery
We start by listening. Discovery sessions with your leadership and operations teams help us understand your brand, your guests, your venues and your ambitions. Nothing is assumed.
Concept Creation
Our creative team develops multiple concept directions — show themes, programme structures, IP ideas and event formats — all tailored to your brief. We present options, not a single answer.
Refinement
Working collaboratively, we refine the chosen direction based on your feedback, commercial requirements and operational realities — until the concept is exactly right.
Blueprint Delivery
We deliver a comprehensive concept blueprint — a full creative and operational document ready to be handed to our production, casting, technical and design teams for immediate execution.
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Where We Apply It
Related Industries
Get in Touch
Start the
Conversation.
Tell us about your brand, your guests and your entertainment ambitions. We'll come back to you within one working day.
Email: info@livebusiness.co.uk
Phone: +44 (0) 207 385 2050
Address: Live Business Group Ltd, The Hub (Unit 3), 55 Gorst Road,
London, NW10 6LS