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11+
YEARS OF GROWTH
40+
Global Partners
50+
Head Office Team
15+
Industries Served
10,000+
Entertainers Recruited
The Journey
Is Part of the
Experience.
For airline passengers, the flight is unavoidable — but it doesn't have to be merely endured. Carriers who invest in the onboard and terminal experience create positive associations with their brand that influence repeat bookings, loyalty and word-of-mouth recommendation long after landing.
From family-focused carriers looking to engage younger passengers to premium airlines seeking to elevate the lounge and cabin experience, Live Business has the creative capability and operational expertise to design entertainment programmes that genuinely reflect the airline's brand values and passenger profile.
We understand the unique demands of the aviation environment — safety compliance, limited physical space, diverse international passenger demographics and the importance of seamless, low-friction experiences. Every programme we develop is designed around these realities from day one.
04
Brand Differentiation Through Entertainment
In an increasingly commoditised market, live entertainment and original IP can be powerful differentiators. A character or experience that passengers associate exclusively with your airline creates emotional loyalty that no points scheme or seat pitch can replicate.
02
Family Passengers Require Specialist Programming
Families with young children represent a significant and growing passenger segment. Keeping children engaged, calm and entertained during a flight is one of the most valued services an airline can provide — both for the families themselves and for other passengers onboard.
03
Terminal & Lounge Experience Is Often Underutilised
The airport terminal and lounge offer significant opportunities for live entertainment, character experiences and branded activations — particularly during delays, peak travel periods and seasonal events. Most carriers leave this potential entirely untapped.
01
Passenger Expectations Have Never Been Higher
Airline passengers — particularly families and premium travellers — increasingly compare the inflight and terminal experience against the best entertainment and hospitality they encounter elsewhere. Carriers that fail to meet these expectations find it reflected in satisfaction scores, reviews and brand perception.
Family Passengers Require Specialist Programming
Live Business delivers entertainment programmes for airlines and aviation environments — from original IP and character creation for family-focused carriers through to live entertainment activations in terminals and lounges, children's activity programming and branded seasonal events.
Our team has experience working within the strict operational and safety requirements of the aviation sector, and all our programmes are designed to work seamlessly within these constraints. We work closely with your operations and guest experience teams to ensure every element is deliverable, compliant and genuinely impactful.
Whether you need a family entertainment concept for a specific route or season, an original character programme for your youngest passengers, or a terminal activation for a peak travel period, we have the expertise to deliver it.
"LIVE BUSINESS DESIGNED A FAMILY ENTERTAINMENT PROGRAMME THAT OUR PASSENGERS — AND OUR CREW — GENUINELY LOVED. THE IMPACT ON FAMILY SATISFACTION SCORES WAS IMMEDIATE AND MEASURABLE."
Head of Passenger Experience — Airline Partner
Common Questions
Frequently Asked Questions
Can you design entertainment that works within aviation safety and operational requirements?
Yes — all our airline programmes are developed with aviation safety compliance and operational constraints as a starting point, not an afterthought. We work closely with your operations team throughout the design process to ensure every element is fully compliant and deliverable in the aviation environment.
Can you create original characters or IP specifically for our airline brand?
Absolutely. Our in-house character design, animation and costume manufacturing teams can create original IP from concept through to live performance — entirely owned by your airline. We have experience creating characters that work across digital, physical and live touchpoints.
Do you work on terminal and lounge activations as well as inflight entertainment?
Yes — we design and deliver entertainment activations for airport terminals, departure lounges and gate areas, as well as inflight and onboard programmes. Terminal and lounge activations are particularly effective during peak travel periods, school holidays and seasonal events.
Get in Touch
Start the
Conversation.
Tell us about your brand, your guests and your entertainment ambitions. We'll come back to you within one working day.
Email: info@livebusiness.co.uk
Phone: +44 (0) 207 385 2050
Address: Live Business Group Ltd, The Hub (Unit 3), 55 Gorst Road,
London, NW10 6LS