IP Creation,
Characters & Animation

From original mascots and brand characters to fully animated worlds — we create owned IP that gives your brand a unique, recognisable identity.

BOOK A DISCOVERY CALL EXPLORE ALL SERVICES

From original mascots and brand characters to fully animated worlds — we create owned IP that gives your brand a unique, recognisable identity.

BOOK A DISCOVERY CALL EXPLORE ALL SERVICES

11+

YEARS OF GROWTH

40+

Global Partners

50+

Head Office Team

15+

Industries Served

10,000+

Entertainers Recruited

Where Characters
Become Icons

In an industry where every operator competes for guest loyalty, original intellectual property is one of the most powerful tools available. A character your guests love — and your children remember — builds emotional connection that no ride, room or route can replicate on its own. At Live Business, we create IP from scratch: characters, mascots, animated worlds and brand identities that are entirely owned by you.

Bespoke IP Built
Around Your Brand.

Our in-house animation, illustration and creative design teams work alongside our production and strategy specialists to develop IP that is commercially viable, operationally deployable and genuinely beloved by audiences.

Whether you need a single mascot character for a holiday park, a full animated series for a cruise line's kids' club, or a suite of original IP for a resort brand, we handle the entire creative process — from initial concept sketches through to final animated assets, costume builds, merchandise design and live character performance.

We've created original IP for some of the world's most recognisable travel and hospitality brands, and every character we develop is built to last — flexible enough to work across digital, live and physical touchpoints for years to come.

Merchandise & Brand Extension

We help you extend your IP beyond entertainment — into merchandise, branded environments, digital activations and seasonal campaigns that generate additional revenue and deepen guest connection.

Costume Build & Character Performance

Our design and manufacturing team builds professional character costumes, and our casting team recruits and trains the performers who bring them to life — ensuring your characters are as brilliant in person as they are on screen.

Green Screen Production

We combine live performance with green screen technology to place your characters in any environment — creating magical, immersive moments for guests of all ages.

2D & 3D Animation

Our in-house animation studio produces broadcast-quality 2D and 3D animated content — from short-form character introductions to full animated series for onboard and in-room screens.

Character Design & Development

From initial concept sketches and personality profiles through to final character design sheets — we create fully realised characters with their own backstory, voice and visual identity.

Our IP Creation Process

From brief to beloved character — a proven creative process that delivers IP built to last.

Discovery & Brief

We start by understanding your brand, your audience and your commercial objectives. What role will this character play? Where will it live? Who needs to love it?

Concept Development

Our creative team develops multiple character concepts — names, personalities, visual styles and backstories — giving you genuine choices rather than a single direction.

Design & Production

Once a direction is approved, we produce the full suite of assets — character sheets, animation, costumes, digital files and brand guidelines.

Launch & Deployment

We support the rollout of your new IP — training performers, producing launch content and ensuring everything is guest-ready from day one.