Purple Dragon Play – Creating Inclusive Guest Experiences Through SEND Training Excellence

Client: Purple Dragon Play

Industry: Children's Play & Family Entertainment

Services: SEND Training Development, Team Training & Facilitation, Inclusion Strategy, Learning Materials Development, Operational Support

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The Client

Purple Dragon Play is a premium children's play and family experience brand, dedicated to creating safe, engaging and memorable environments for children and their families. With a strong focus on high-quality guest experiences, Purple Dragon Play provides innovative play, learning and social experiences designed to support children of all ages and abilities.

The Challenge

As Purple Dragon Play continued to welcome a diverse range of families through its venues, the team identified an opportunity to further strengthen its approach to supporting guests with Special Educational Needs and Disabilities (SEND).

Whilst the team was already committed to delivering excellent guest service, they recognised that some situations involving guests with additional needs could present unique challenges for frontline team members. They wanted to ensure their staff had the confidence, understanding and practical tools required to create a consistently inclusive and supportive environment for every family visiting their venues.

Purple Dragon Play sought a specialist training partner capable of developing a bespoke programme that would not only educate team members on SEND awareness but also provide practical, real-world guidance that could immediately enhance guest interactions and operational delivery.

The Solution

Live Business partnered closely with Purple Dragon Play to design and deliver a completely bespoke SEND awareness and inclusion training programme tailored specifically to the needs of their venues, teams and guests.

Working alongside SEND specialists, we developed a comprehensive training framework focused on building confidence, understanding and practical skills amongst frontline employees. The programme was designed to help team members better recognise individual guest needs, adapt their communication styles and deliver more positive experiences for children and families requiring additional support.

The project included the creation of a dedicated training module, supporting workbooks and learning resources, alongside a fully facilitated in-person training event delivered in London.

The training combined SEND awareness education with practical operational scenarios, allowing team members to explore real-life guest situations, discuss challenges and develop effective approaches within a supportive learning environment. Each participant received certification on completion, reinforcing the importance of continued learning and best practice across the organisation.

The Result

The programme was extremely well received by Purple Dragon Play's leadership and venue teams, providing a practical foundation for delivering more inclusive guest experiences across the business.

The success of the initial training programme has led to ongoing discussions around wider implementation throughout the Purple Dragon portfolio, with plans to roll the training model out to additional venues in the coming year.

Beyond the immediate impact on team confidence and guest engagement, the project established a strong and collaborative partnership between Purple Dragon Play and Live Business. By combining specialist SEND expertise with practical operational training, the programme has helped create a framework for more inclusive, welcoming and accessible family experiences, ensuring every guest feels supported, understood and valued.